Coding bootcamp/
ed tech

App Academy

  • App Academy needed a cohesive, modern content and social media strategy to compete in an increasingly saturated tech education space.

    As their first dedicated lead for content and social, I was tasked with building both programs from the ground up, driving brand awareness, audience growth, and revenue through organic channels.

  • I launched and led a comprehensive content and social strategy tailored to each platform, aligning efforts with broader marketing and revenue goals.

    I built App Academy’s TikTok presence from scratch, developed its first influencer campaigns, and introduced a structured content calendar to ensure consistent, high-performing output across all channels.

    I also drove strategy for website content to fuel organic traffic growth and optimize conversion paths.

    • Doubled website traffic from 650K to 1.5M annual visits through SEO-informed content.

    • Founded App Academy’s TikTok, growing it to 45K followers and over 25M video views organically.

    • Designed and executed influencer campaigns that reached 10M+ viewers and drove $100K+ in revenue.

    • Grew LinkedIn followers by 500% and Instagram by 125%, strengthening brand visibility across audiences.

    • Built a performance-focused content calendar that consistently exceeded KPIs for awareness, consideration, and revenue impact.

Gen AI downloadable lead magnet
Learner Experience Package downloadable lead magnet
US World News and Report downloadable lead magnet
App Academy's TikTok
App Academy's Instagram
App Academy's blog