Marketing automation platform

Drip

  • Drip needed an experienced content writer and strategist to create SEO-aligned content that resonated with their core audience of marketing professionals, CMOs, and SaaS buyers exploring solutions for email and SMS automation.

    As the company prepared for the acquisition of Sleeknote, building a high-performing content repository was a strategic priority.

  • Brought on as a freelance context expert, I developed original long-form content for Drip’s blog and educational resources.

    Each piece was crafted with SEO best practices in mind, targeting high-intent keywords and addressing real pain points for marketers seeking automation and performance insights.

    I also ensured the content fit seamlessly into Drip’s broader brand voice and funnel strategy.

    • Helped Drip build a robust, SEO-informed content library ahead of their Sleeknote acquisition.

    • Created long-form, value-driven content that supported both organic traffic growth and audience education.

    • Strengthened Drip’s positioning with marketing leaders and SaaS buyers through strategic, high-quality written assets.