B2B2C payments platform
Mozaic
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As a startup approaching launch, Mozaic needed a strong content and social foundation to drive pre-launch visibility, generate leads, and define a clear market position in a competitive space. With no existing infrastructure for content, email, or paid social, they needed end-to-end leadership to build these pillars from scratch and scale them effectively.
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I led all content and social media operations, from strategy to execution. This included developing Mozaic’s core messaging and value proposition through deep collaboration with product and strategy teams.
I built a scalable content engine by hiring and managing a team of 10 freelance writers to produce over 100 unique, high-quality pieces. I also launched the company’s first paid social campaigns across Meta and LinkedIn, while driving email marketing initiatives to nurture leads and drive engagement.
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Drove a 500% increase in web traffic and lead generation ahead of launch through strategic content and email campaigns.
Developed a clear and cohesive brand identity and value proposition that improved messaging consistency across platforms.
Launched paid social campaigns with a CAC under $0.30, generating 20,000+ targeted impressions and laying the groundwork for scalable growth.
Built and led a freelance content team, resulting in 100+ unique content assets that fueled SEO, email, and social distribution.
