• SamCart, an eCommerce SaaS platform, needed a seasoned content marketer to help them pivot into the checkout software space. I led full-funnel content strategy there for ten months.

• While at SamCart, I scaled traffic by 10-20% year over year and led copy execution for a full rebrand, a customer realignment, and a new product launch that reached hundreds of thousands of impressions and grew new trials by 500%.

• More broadly, I strategized, executed on, and optimized content and the copy for the full marketing suite of deliverables: web copy, landing pages, blog articles, email and SMS copy, organic social, paid social, paid search, video scripts, case studies, eBooks, press releases, and in-app messaging.

• I also stepped into the role of social media manager while at SamCart, taking previously inactive platforms like Twitter and LinkedIn and growing them by ~5-10% month over month.